[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.caduceus.cz\/placeny-facebook\/#Article","mainEntityOfPage":"https:\/\/www.caduceus.cz\/placeny-facebook\/","headline":"Placen\u00fd Facebook","name":"Placen\u00fd Facebook","description":"Sou\u010dasn\u00fd koncept Jakkoliv nyn\u00ed v\u00e1s instalace ani vyu\u017e\u00edv\u00e1n\u00ed Facebooku nestoj\u00ed ani korunu, \u00fapln\u011b zdarma jeho vyu\u017e\u00edv\u00e1n\u00ed vlastn\u011b tak\u00e9 nen\u00ed. T\u00edm, \u017ee tu o sob\u011b prozrazujete mnohdy velice d\u016fv\u011brn\u00e9 informace a preference, je toto prost\u0159ed\u00ed ide\u00e1ln\u00edm m\u00edstem pro umis\u0165ov\u00e1n\u00ed placen\u00e9 a dokonale c\u00edlen\u00e9 reklamy. Osobn\u00ed data p\u0159itom nemus\u00ed ani prod\u00e1vat \u010di poskytovat jin\u00fdm firm\u00e1m mimo sv\u00e9 […]","datePublished":"2023-05-05","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.caduceus.cz\/author\/#Person","name":"","url":"https:\/\/www.caduceus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"caduceus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.caduceus.cz\/wp-content\/uploads\/img_a314963_w2508_t1525938473.jpg","url":"https:\/\/www.caduceus.cz\/wp-content\/uploads\/img_a314963_w2508_t1525938473.jpg","height":0,"width":0},"url":"https:\/\/www.caduceus.cz\/placeny-facebook\/","about":["Web"],"wordCount":544,"articleBody":"Sou\u010dasn\u00fd konceptJakkoliv nyn\u00ed v\u00e1s instalace ani vyu\u017e\u00edv\u00e1n\u00ed Facebooku nestoj\u00ed ani korunu, \u00fapln\u011b zdarma jeho vyu\u017e\u00edv\u00e1n\u00ed vlastn\u011b tak\u00e9 nen\u00ed. T\u00edm, \u017ee tu o sob\u011b prozrazujete mnohdy velice d\u016fv\u011brn\u00e9 informace a preference, je toto prost\u0159ed\u00ed ide\u00e1ln\u00edm m\u00edstem pro umis\u0165ov\u00e1n\u00ed placen\u00e9 a dokonale c\u00edlen\u00e9 reklamy.Osobn\u00ed data p\u0159itom nemus\u00ed ani prod\u00e1vat \u010di poskytovat jin\u00fdm firm\u00e1m mimo sv\u00e9 „\u00fazem\u00ed“, tuhle pr\u00e1ci d\u011bl\u00e1 vlastn\u011b za n\u011b s\u00e1m. A v\u011b\u0159te, \u017ee za mo\u017enost zap\u016fsobit na specifick\u00e9ho z\u00e1kazn\u00edka se v internetov\u00e9m sv\u011bt\u011b plat\u00ed zlatem. Podle va\u0161ich ozna\u010den\u00fdch z\u00e1jm\u016f a rozdan\u00fdch lajk\u016f se v\u00e1m zobrazuj\u00ed spoty na pro v\u00e1s nejvhodn\u011bj\u0161\u00ed produkty, ani\u017e by konkr\u00e9tn\u00ed firma zp\u011btn\u011b v\u011bd\u011bla, \u017ee se jej\u00ed  bannery zobrazuj\u00ed pr\u00e1v\u011b v\u00e1m. Pokud si zobrazov\u00e1n\u00ed c\u00edlen\u00e9ho reklamn\u00edho obsahu vypnete, zobrazuj\u00ed se v\u00e1m upout\u00e1vky n\u00e1hodn\u011b, nelze se jich ale \u00fapln\u011b zbavit.Velk\u00fd t\u0159esk a doba po n\u011bmDosud to fungovalo v z\u00e1sad\u011b ke v\u0161eobecn\u00e9 spokojenosti, vody ale rozv\u00ed\u0159il ned\u00e1vn\u00fd skand\u00e1l se zneu\u017eit\u00edm osobn\u00edch \u00fadaj\u016f. Spousta znepokojen\u00fdch u\u017eivatel\u016f najednou za\u010dalo volat po zm\u011bn\u011b a Mark Zuckerberg, zakladatel Facebookov\u00e9ho imp\u00e9ria, jim ji sl\u00edbil.Jen\u017ee tahle nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 nen\u00ed \u017eiva z pouh\u00e9 dobro\u010dinnosti, ale pr\u00e1v\u011b z reklamn\u00edho byznysu, tak\u017ee vzd\u00e1t se takov\u00e9ho „\u0161m\u00edrov\u00e1n\u00ed“ by znamenalo i nulov\u00e9 zisky.Nov\u00fd modelPr\u00e1v\u011b jednou z mo\u017enost\u00ed, jak zajistit, aby se „vlk na\u017eral a koza z\u016fstala cel\u00e1“ je pr\u00e1v\u011b model placen\u00e9 verze. Jej\u00ed koncept po\u010d\u00edt\u00e1 s t\u00edm, \u017ee si u\u017eivatel\u00e9 zaplat\u00ed za to, aby se jim cel\u00fd obsah t\u00e9to s\u00edt\u011b zobrazoval bez reklam. Je to vlastn\u011b jednoduch\u00e9, sou\u010dasn\u00fd byznys model by byl nahrazen jin\u00fdm, \u00fapln\u011b opa\u010dn\u00fdm.Na tomto m\u00edst\u011b Zuckerberg nicm\u00e9n\u011b uvedl, \u017ee se i tady po\u010d\u00edt\u00e1 s mo\u017enost\u00ed u\u017e\u00edv\u00e1n\u00ed zdarma, tak\u017ee prakticky by m\u011blo b\u00fdt na v\u00e1s, \u010d\u00edm budete v kone\u010dn\u00e9m d\u016fsledku platit. Proto\u017ee ruku na srdce, placen\u00fd Facebook by ur\u010dit\u011b nebyl tak masov\u011b vyu\u017e\u00edvan\u00fd.Teoretick\u00e1 cenaNejpravd\u011bpodobn\u011bj\u0161\u00ed verz\u00ed je ta, \u017ee placen\u00e1 verze by fungovala jako m\u011bs\u00ed\u010dn\u00ed p\u0159edplacen\u00e1 slu\u017eba – stejn\u00fd model m\u00e1 t\u0159eba Spotify.A cena? Britsk\u00e1 verze zpravodajsk\u00e9ho m\u00e9dia The Sun na to \u0161la se statistikou. Vzala ro\u010dn\u00ed p\u0159\u00edjmy Facebooku za digit\u00e1ln\u00ed reklamu ve Velk\u00e9 Brit\u00e1nii a p\u0159evedla je na pod\u00edl ka\u017ed\u00e9ho obyvatele t\u00e9to zem\u011b za m\u011bs\u00edc. V\u00fdsledkem je 3,90 libry (tedy asi 114 \u010desk\u00fdch korun). V jin\u00fdch zem\u00edch by toto \u010d\u00edslo bylo samoz\u0159ejm\u011b jin\u00e9. Jak ale tento zdroj uv\u00e1d\u00ed, cena za tuto slu\u017ebu by byla v\u00fdhradn\u011b v rukou provozovatele, tak\u017ee nen\u00ed v\u016fbec jasn\u00e9, jak\u00e1 by byla jej\u00ed skute\u010dn\u00e1 hodnota. Ani to, jestli k t\u00e9to zm\u011bn\u011b v\u016fbec n\u011bkdy dojde.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Placen\u00fd Facebook","item":"https:\/\/www.caduceus.cz\/placeny-facebook\/#breadcrumbitem"}]}]