[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.caduceus.cz\/firma-a-jeji-prostredi-nebo-teritorium\/#Article","mainEntityOfPage":"https:\/\/www.caduceus.cz\/firma-a-jeji-prostredi-nebo-teritorium\/","headline":"Firma a jej\u00ed prost\u0159ed\u00ed nebo teritorium","name":"Firma a jej\u00ed prost\u0159ed\u00ed nebo teritorium","description":"Ano existuj\u00ed takov\u00e9 firmy, kter\u00e9 obj\u00edmaj\u00ed cel\u00fd sv\u011bt, av\u0161ak mnohem \u010dast\u011bj\u0161\u00ed jsou lok\u00e1ln\u00ed v\u00fdrobci, nebo ti, co se zam\u011b\u0159uj\u00ed jen na ur\u010dit\u00e9 zem\u011b, \u010d\u00e1sti kontinentu a podobn\u011b. Pokud chceme vyu\u017e\u00edt proces strategick\u00e9ho marketingov\u00e9ho managementu a pou\u017e\u00edt proces strategick\u00e9 marketingov\u00e9 anal\u00fdzy SBU, pak se v\u00a0r\u00e1mci anal\u00fdzy zam\u011b\u0159ujeme na tyto oblasti: –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demografick\u00e9 a socio-kulturn\u00ed prost\u0159ed\u00ed: sledujeme […]","datePublished":"2023-05-05","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.caduceus.cz\/author\/#Person","name":"","url":"https:\/\/www.caduceus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7726f7b8e3ba8979c4cf2ad896cb2e8cc05af8ceb17ce4fb40617b72e0be53b4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"caduceus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.caduceus.cz\/wp-content\/uploads\/img_a298160_w2049_t1508446417.jpg","url":"https:\/\/www.caduceus.cz\/wp-content\/uploads\/img_a298160_w2049_t1508446417.jpg","height":0,"width":0},"url":"https:\/\/www.caduceus.cz\/firma-a-jeji-prostredi-nebo-teritorium\/","wordCount":409,"articleBody":"Ano existuj\u00ed takov\u00e9 firmy, kter\u00e9 obj\u00edmaj\u00ed cel\u00fd sv\u011bt, av\u0161ak mnohem \u010dast\u011bj\u0161\u00ed jsou lok\u00e1ln\u00ed v\u00fdrobci, nebo ti, co se zam\u011b\u0159uj\u00ed jen na ur\u010dit\u00e9 zem\u011b, \u010d\u00e1sti kontinentu a podobn\u011b. Pokud chceme vyu\u017e\u00edt proces strategick\u00e9ho marketingov\u00e9ho managementu a pou\u017e\u00edt proces strategick\u00e9 marketingov\u00e9 anal\u00fdzy SBU, pak se v\u00a0r\u00e1mci anal\u00fdzy zam\u011b\u0159ujeme na tyto oblasti:–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demografick\u00e9 a socio-kulturn\u00ed prost\u0159ed\u00ed: sledujeme spot\u0159ebitele a jeho chov\u00e1n\u00ed p\u0159i n\u00e1kupu p\u0159i prov\u00e1d\u011bn\u00ed zm\u011bn, to v\u0161e je odvisl\u00e9 odo\u00a0\u00a0 Velikosti populace: \u010d\u00edm v\u011bt\u0161\u00ed, t\u00edm v\u011bt\u0161\u00ed mo\u017enosti samoz\u0159ejm\u011bo\u00a0\u00a0 Geografick\u00e9 rozm\u00edst\u011bn\u00ed a mobilita populace: tak\u017ee pokud zavedete zm\u011bnu dovoz do domu, zareaguje na to spot\u0159ebitel zv\u00fd\u0161enou popt\u00e1vkou?o\u00a0\u00a0 M\u00edra a struktura zam\u011bstnanosti: kde jsou nezam\u011bstnan\u00ed, tam v\u011bt\u0161inou nen\u00ed dost pen\u011bz na nakupov\u00e1n\u00ed, obvykleo\u00a0\u00a0 V\u011bkov\u00e1 a vzd\u011blanostn\u00ed struktura: \u010d\u00edm vzd\u011blan\u011bj\u0161\u00ed populace, t\u00edm vyb\u00edrav\u011bj\u0161\u00ed by m\u011bla b\u00fdt ohledn\u011b toho, co si kupuje a spot\u0159ebitel tak m\u00e1 vy\u0161\u0161\u00ed n\u00e1rokyo\u00a0\u00a0 Soci\u00e1ln\u00ed a kulturn\u00ed \u00farove\u0148, uzn\u00e1van\u00e9 hodnoty a \u017eivotn\u00ed styl: je rozd\u00edl, kdy\u017e se n\u011bco pokus\u00edte prod\u00e1vat v\u00a0Evrop\u011b nebo Indii, lid\u00e9 maj\u00ed jin\u00e9 hodnoty a po\u017eadavky a nespokoj\u00ed se obvykle s\u00a0t\u00edm sam\u00fdm–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Makroprost\u0159ed\u00ed st\u00e1tu: je d\u016fle\u017eit\u00e9, jestli obchodujete ve st\u00e1t\u011b se stabiln\u00ed hospod\u00e1\u0159skou a politickou situac\u00ed a kde maj\u00ed obyvatel\u00e9 vysok\u00e9 p\u0159\u00edjmy a mohou si toho hodn\u011b dovolit. To v\u0161echno se m\u016f\u017eeme dozv\u011bd\u011bt z\u00a0omezen\u00e9ho druhu informac\u00ed a je na n\u00e1s rozhodnout se, jestli p\u0159ejdeme na rizikov\u00fd trh, kter\u00fd v\u0161ak nab\u00edz\u00ed velk\u00e9 mo\u017enosti, nebo na stabiln\u00ed trh, kde si v\u0161ak nem\u016f\u017eete b\u00fdt jisti sv\u00fdm p\u0159e\u017eit\u00edm v\u00a0konkuren\u010dn\u00edm boji. Sleduj\u00ed se tyto oblasti:o\u00a0\u00a0 Hrub\u00fd dom\u00e1c\u00ed produkto\u00a0\u00a0 M\u00edra inflaceo\u00a0\u00a0 M\u00edra nezam\u011bstnanostio\u00a0\u00a0 Rovnov\u00e1hy platebn\u00ed bilance zem\u011bSamoz\u0159ejm\u011b si vol\u00edme, na jak\u00fd trh a do jak\u00e9ho typu zem\u011b vstupujeme, jeliko\u017e rozezn\u00e1v\u00e1me druh\u016f zem\u00ed n\u011bkolik podle stavu ekonomiky a hospoda\u0159en\u00ed. D\u00e1le sledujeme trendy v\u00a0demografick\u00e9m a socio-kulturn\u00edm prost\u0159ed\u00ed, kter\u00e9 jsou d\u016fle\u017eit\u00e9 podle skupiny spot\u0159ebitel\u016f, na kter\u00e9 se zam\u011b\u0159ujeme.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Firma a jej\u00ed prost\u0159ed\u00ed nebo teritorium","item":"https:\/\/www.caduceus.cz\/firma-a-jeji-prostredi-nebo-teritorium\/#breadcrumbitem"}]}]